Filmroller

Moments

June 7, 2008 – 1:00 pm

So, besides attending nextMEDIA for the insight and networking, I’m also here to pitch my project called Moments.

I attended the CBC Digital Development Labs last month and have been in talks with the CBC to get this project off the ground. Today I met with Stephane Bousquet, who is the Director of Business Development at CBC, and pitched him my idea.

The meeting went very well — he likes the project and has several ideas about how it can fit with projects in the CBC right now. Thats a great feeling for me — to talk to someone who ‘gets’ new concepts and can immediately see how it can fit into the larger picture.

So, the outcome is that he has agreed to offer his support internally with CBC to talk to stake holders and help get this project going. He also connected me with other people who will be here tomorrow — when the television segment of the event starts — and we’ll meet and discuss more details about how moments can be integrated into other CBC shows and projects.

I’m learning that the first step to getting a project going with a big player such as CBC is to garner internal support — champions — who can evangelize on your behalf from the inside.

Very political, however, very rewarding when these people see the value and voluntarily offer to help you talk to others and work out the best way to get your idea made.