June 6, 2008 – 4:09 pm
Hey there, I’m at nextMEDIA 2008 in Banff and will be doing some brief blogging coverage of this amazing event.
Some backstory: nextMEDIA is the new media conference that proceeds the Banff Television Festival — they are really one in the same with two different names. There are big players from all over the world here and the buzz is about whats happening on the cutting edge of entertainment technology.
Why cover new media on a film blog, you might ask? Well, from the conversations I’ve had over the few hours I’ve been here the view is that film and new media are influencing one another. Heres the low down:
Film is, hands down, the pinacle of storytelling in the 2oth century. Its an industry that has matured into a powerful and influential representation of our culture. However, technology and techniques are changing.
New media and film have obvious overlap in areas such as Computer Generated effects, animation, digital distribution, and editing. Storytelling as a whole is influenced by this technology, and the lines between genres are being blurred. However, new media will never replace the strengths of film, and vice versa. The real intrigue is how people are finding ways to combine these two forms to make a richer storytelling experience.
Many of the projects I’m hearing about from other delegates are about conveying their message in more than one way. Documentary, feature film, and television content creators already create websites to represent their work. These same people are also looking for other ways that new media can expand the reach and audience engagement of their stories. Usually this comes down to using the power of the internet, and interactivity, to help them build a community around their film and have the experience transcend the movie theatre.
So, there is a recognition here that some convergence is happening and we want to know more about what that will look like and how to take advantage of it. I think filmroller readers will find it to be an interesting and worthwhile perspective.
More to come and thanks for reading.
David
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